We met Pam Wolff, owner and driving force behind Goose It Gear, while we were at The One Moto Show in Portland Oregon a while back. She and her hubby were there to launch her new line of gear for curvy chicks. Her stuff was awesome and we snagged a baseball tee while chatting about the challenges and rewards of starting up a small motorcycle related enterprise. Pam, her hubs and their general positivity, enthusiasm and integrity made a lasting impression.
It's always great to see the ladies coming on strong in the motorcycle world and entrepreneurs like Pam are challenging the traditionally off-handed way that the big boys club has approached the female demographic. Not everyone is a size zero and why shouldn't women have the same variety of cool, quality, well-fitting gear as the menfolk?
Pam decided she'd had enough of their shit and set out to be the change she wanted to see. With her on point fashions and her comfortable gear, she's off to one Hell of a start!
The more we all got to chatting, the warmer my fuzzies got, and I decided that Pam's story and contributions to the scene needed a wider audience.
We absolutely loved their warm, genuine, no-bullshit approach to life and it's always great to see a couple tackling a biz. Pam's tenacity and enthusiasm are infectious and with any luck her example inspires some of you all to take your shot and live your dream. We simply couldn't be happier to provide Pam with a medium to promote her message of inclusivity and her awesome line of sweet gear for curvy chicks.
So let's get to it, strap yourselves in because here's the irrepressible Pam Wolff!
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Hi! My name is Pam Wolff and I have lived in Beaverton, Oregon most of my life.
When I wanted to start Goose It Gear, my hubs gave me his full support as did my 17-year-old daughter. They are my team and not a day goes by when I don’t express my gratitude for them being patient and loving while I embark on this journey.
Swearing is a constant in my house, mostly by me, and laughter is a must. We are completely ridiculous and often inappropriate.
Got any nicknames and how’d you get ‘em?
Not currently…Pam seems to be it. My fancy name is Pamela.
I’m not sure I would say I’m awesome, however, I would say that I am resilient as fuck.
My colorful life has given me the ability to view life from a multitude of perspectives, both good and bad, due to experience. I have also triumphed over some heavy shit that has been sent my way, including a rare form of cancer.
I’m about as real as a person can be. I’m a say what you mean, mean what you say kind of gal and I have trouble sugar-coating my truth.
I live every day of my life in the now and I try my best to live life as big as possible, since the now is all I have control over. Regardless of my choices I know I am loved, supported, and appreciated by my husband, daughter, family, and dogs. So, I guess things are pretty awesome!
This question has me confused, so I’ll answer it this way, I think I do the stuff that I need to do to be the best person I can be and I do the stuff everywhere, I live it!
What would be your superhero name?
Probably Grit Girl because I’m sassy, or maybe Super Mama because I’m a damn good Mom to my kid and the thousands of students I've had over the years. I’m a middle school teacher by day.
Here’s the story: In Spring of 2015, I began my infatuation with all things motorcycles. As a fashion-forward gal, I spent months trying to find clothes that fit my frame that were feminine and stylish.
I looked in stores, online, in chat threads and asked around. It seemed like the motorcycle fashion world was not interested in selling to ladies with my figure. After some time, I realized what the motorcycle world needed.
they needed to rev their engines and create some clothes for curvy riders. Hence, the idea of Goose It Gear was born!
Without a doubt, having my daughter. She is the best thing I have ever made. At 17, she is on the verge of heading out on her own and I’m not gonna lie, I get teary-eyed just thinking about it. She and I are hella close. We aren’t “friends” because I’m not that kind of Mom, but we have a relationship that grows and bends as she turns into an adult.
She has wanted to be a lawyer since she was in 4th grade and is pursuing those goals with vigor. She is the total opposite as me when it comes to our high school education. The Kid is focused, thirsty, and strong. Her silver tongue and wit will take her far.
What’s in your shop right now that you’re thinking about?
I’m thinking about our Franke BB Tee and how I want to re-print some Tee’s with the graphic on the front. I’m also out of printer ink and need to buy some.
Q: What are the similarities between the starship Enterprise and toilet paper?
A: They both circle Uranus and search for Klingons.
The first prints of the graphics for the T’s.
My graphic designer came up with the image after we met at a Mexican restaurant while having chips and margaritas. It reminds me where Goose It Gear started and centers my brain when I start to feel overwhelmed.
What has been your favorite client moment so far?
At The One Moto Show I had this gal who was so excited about the business and my goals that she asked if she could hug me, which I welcomed, then thanked me profusely for wanting to make a protective gear line for big bottomed girls.
This is a very tough question to respond to since I fuck up all the time!
A few weeks ago, I managed to “erase” my entire website for over a week. It was a pain in the ass to get it back up and running, and it was a fuck up of astronomical proportions.
What was the last thing you did that made you swear later?
In Oregon it rains a lot. Which is great unless you want to ride your bike and be dry! A few weeks ago, I had planned to go shoot some images with my bike. Unfortunately, I didn’t make it a priority. As it turned out it was the only relatively clear day we were going to have for the next few weeks. There was a missed opportunity and lots and lots of swears when I realized my window had closed. Such a dumb move on my part.
Most recently, I would say launching Goose It Gear at The One Moto Show. It was surreal to see this idea turn into fruition and have folks validate my goals and dreams!
What’s your next adventure?
For Travel: Hubs and I are hoping to ride through Colorado this summer.
For Goose It Gear: I’m working on some tank tops for summer and creating a Kickstarter, so I can get funding to create our sample line of riding pants.
My husband planned this trip for us to ride through Montana. An hour into the second day, we got a flat tire.
As we stood in Hell’s Canyon for over an hour, in full gear, slowly cooking while waiting for the tow truck, I spent the wait time dancing around and laughing my ass off at the sheer luck of us busting a tire.
Adventures make me happy-if everything went right all the time, life would be boring!
True story. You can faint while sitting.
It was a beautiful Portland summer day, so we went to Ringlers for lunch. Since I was on crutches due to a foot injury, we sat in a booth so I was able to place my foot up on the other side. As we talked with our friend, my lemon drop started to taste very strange, then the whole “TV screen” thing happened, and I passed out in my sister’s lap. Boom!
The next thing I knew, my head had been moved onto a chair in the walkway of the restaurant with the rest of my lower half on the booth. My friend was putting cold, wet napkins on my head and explained to me that my sister had gone to get the car. So embarrassing and it’s ridiculous, but I haven’t been to back to Ringlers since!
If you could interview The Torque Wenches or The Rainer Ravens about the intricacies of female MCs and how they empower women riders, that’d be awesome!
Who, or who’s work, do you have a crush on right now?
I absolutely love the idea behind the Stellar motorcycle clothing line.
jumpsuits are hot shit, in my opinion!
My great grandma Peryl, (which is my daughter’s middle name) was a flapper in the 20’s, a riveter in the 40’s, and became a nurse when she turned 60.
In her lifetime, she didn’t bend to gender stereotypes of how women should behave. She was independent and spoke her mind. Peryl traveled the world and lived her life by her own rules. Even in memory she is a role model to me in that she demonstrated that if you set your mind and work hard, you can achieve anything.
Any sources of inspiration you want to share?
All ladies who ride and know how frustrating it can be to buy gear that fits properly. They are my inspiration to keep the process rolling. I want to help my fellow curvy chicks!!
I would love to see more retro-inspired helmets, 3/4 preferred and helmets that aren’t so “tough”. I’m not into flames, skulls, naked chicks, or cross bones.
What would you do with one million dollars?
Pay off my house, pay for my daughter’s college in its entirety and get that sample line going !!
Want to give some shout outs to other talented peeps, or anyone that helped along the way?
@chillerart is my designer and she is kick ass!!
@rustmag for placing the first Goose It Gear ad
@baselineblankets for being a terrific neighbor at The One Moto Show and guiding me through the show process
Tell us anything else you want us to share for you.
Please visit gooseitgear.com and check out the beginnings of the product line. Every purchase gets us one step closer to quality gear for curvy chicks!
Well there you have it. The story of Pam Wolff of Goose it Gear. One amazing lady who gets after it every day. Making her dream come true while bringing some much-needed diversity to the industry.
People like Pam are the reason we do these interviews here at Killman Customs. We reach out to bring you the independent and inspirational stories that don't get a lot of mainstream coverage. Folks who get a leg over, live their life with style and drive and make a difference. The kinda folks that wind up moving mountains because they want a better view. People like you and me and the rest of the crazy peeps we share the ride with.
Don't forget to subscribe to the Killman Customs Patreon page, where we share even more behind the scenes material, including art, pictures and more. Keep on showing us the love, so that we can keep bringing you the grass-roots, independent and alternative content that you just won't find in the major publications. Your ongoing support keeps small businesses like ours rolling and every dollar is appreciated and put to good use.
Until next time, keep the shiny side up and we'll see you soon with another killer interview with another awesome guest!